Basic Marketing for Business

Learn the fundamentals of practical marketing for service businesses by identifying your ideal client and turning that insight into clearer conversations, posts, and bookings.

This 60-minute, in-person workshop helps owners and staff:

• Define a specific client profile, including the problem, desired result, questions, and trust signals.
• Explain how a service fits the right person and guide a conversation toward a real appointment.
• Create a useful post with a clear result, proof, details, and call to action.
• Use Canva, CapCut, and Instagram Edits to prepare simple content.
• Review photos and videos so the work looks clear, authentic, and trustworthy.

Examples use nail and eyelash services, but the method applies to any local service business. Students leave with a client profile, conversation practice, a publication idea, and a presentation checklist.